Local SEO Proposal • Nashville, Tennessee
SEO & Digital Visibility Proposal
The Fox Bar & Cocktail Club + Elegy Coffee
Organic search · Google Maps · Business profile authority
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| Keyword | Monthly Searches | Search Intent | Strategy |
|---|---|---|---|
| cocktail bar nashville | 1,600 | High local intent | Primary Target ✓ |
| bar nashville | 4,400 | High local intent | Primary Target ✓ |
| cocktail bar | 1,600 | Broad | Supporting |
| Keyword | Monthly Searches | Search Intent | Strategy |
|---|---|---|---|
| coffee near me | 74,000 | Immediate local | Primary Target ✓ |
| coffee shops near me | 40,500 | Immediate local | Primary Target ✓ |
| coffee shop nashville | 5,400 | High local intent | Primary Target ✓ |
| cafe near me | 8,100 | Immediate local | Secondary |
| breakfast burrito nashville | 320 | Food-specific | Dedicated Page |
| coffee shop | 12,100 | Broad | Supporting |
Our focus is earning free, sustained visibility in Google Maps and organic search — the results customers trust most. When someone searches "cocktail bar nashville" or "coffee near me," we want The Fox and Elegy to show up at the top, consistently, without paying per click.
Local SEO works through two channels working together: Google Business Profile (what shows in Maps and the local 3-pack) and organic website rankings (what shows below). Both require ongoing optimization and both compound over time.
The Fox's current site runs on Shopify, built for e-commerce, not bar discovery or local search. Moving the website off Shopify (keeping Shopify only for merch) unlocks proper SEO structure, faster load times, and the flexibility to build content that ranks.
Monthly SEO fee is prepaid at the start of each month. Cancel anytime with 30-day notice. Migration fee billed once at project start.
SEO brings new guests in the door. Email and SMS bring them back. For a cocktail bar, the real revenue is in repeat visits — regulars who come back for events, seasonal menus, and late-night bookings. A well-run list turns one-time guests into loyal regulars.
All monthly fees prepaid at the start of each month. Cancel anytime with 30-day notice. Flow builds billed at project start.
The "near me" coffee search category is one of the highest-volume local searches in any city. Elegy's 4 Nashville locations are perfectly positioned to capture morning traffic from locals and the enormous Nashville tourism market, if the Business Profiles and website are dialed in.
Elegy's breakfast burrito is a standout menu item. A dedicated SEO landing page targeting "breakfast burrito nashville" (320 searches/mo) creates a direct traffic funnel for food-intent searchers, people who have already decided what they want and just need to know where to get it.
Monthly SEO fee is prepaid at the start of each month. Cancel anytime with 30-day notice. All 4 Elegy locations can be added as an SEO-only service to any Fox Bar package at any time.
$2,250/mo — Fox Bar local SEO ($1,500) + Email & SMS Standard ($750). Up to 2 email campaigns, 2 SMS sends, 1 automated flow, and monthly performance snapshot.
+ $1,000 one-time — Website migration off Shopify (recommended).
$2,775/mo — Fox Bar local SEO ($1,500) + Email & SMS Growth ($1,275). Up to 4 email campaigns, 4 SMS sends, 2 automated flows, and detailed monthly reporting with strategic insights.
+ $1,000 one-time — Website migration off Shopify (recommended).
+ $2,000/mo when bundled with The Fox Bar — SEO-only service covering all 4 Elegy locations: East Nashville, Germantown, WeHo, and Downtown.
Includes the breakfast burrito landing page and full GBP management per location. Can be added to either Option A or B.
All fees are prepaid at the start of each month. Month-to-month engagements, cancel anytime with 30-day notice. Elegy Coffee SEO add-on can be activated at any time.